Benefits to you
- Brainstorm issues and possibilities from the pragmatic to the idealistic
- Objective analysis
- Scenario planning
- Opportunity versus evaluation techniques
- Developing an achievable, realistic and results orientated sales plan
Who should attend?
This course is ideal for anyone new to the selling function, those with some experience but no formal training and those who require a refresher.
Content to include
- What is a strategy?
- What should a strategy do?
- The sales planning process
- Reviewing the current situation
- Internal
- External
- The competition
- Looking to the future
- Scenario planning
- Forecasting
- Creating a vision
- Strategy to action
- Identifying tactics and ideas
- Brainstorming
- Action plans
