GOLDEN for sales!

Sales Courses

Duration: 2 Day course

Facilitators: 1

Role-play Actors: 2


Golden is a short, self-report questionnaire used to measure and describe preferences for how sales representatives like to get information, make decisions and orient their lives.
Administered worldwide by organizations and schools, the Golden Personality Type Profiler™ is the most modern and comprehensive personality type assessment available today. Unlike more simplistic assessments, Golden identifies both a Jungian 4-letter type and a 5th element for stress, as well as provides scores for 18 traits (facets) that help describe the unique personality of each person. It’s powerful reporting options for individuals and teams make Golden the perfect tool to help individuals better understand their unique personalities and relate to others more effectively.
Understanding and using Golden for Sales is one of its most appropriate applications. By learning their own type, and as the other 15 types, salespeople are able to establish stronger, better relationships and increase the likelihood of closing sales and generating future business.  Type can also give clues about things like whether they should communicate by email, phone or in person and how to make this most effective

If salespeople understand the behavioural cues that people exhibit, they can tailor their presentations accordingly. In this workshop we teach salespeople how to do this effectively, first by giving a basic overview of type, and then by applying the concepts through role-play forum theatre and active learning on day two using unique experiential techniques using professional actors.

Day One

  • Introduction to Golden and the benefits and applications
  • What do we mean by preferences?
  • Experiential exercises to get to self evaluated types
  • Golden reports and consultations
  • Understanding DOMINANT and AUXILIARY TYPEs in customers
  • How type affects the way we make decisions
  • Appreciation exercise
  • Self reflection

Day Two        

  • Review and sign up to type chart
  • Questions and answer session
  • Preferences brought to life by actors:- A series of scenes to show the preferences in a work situations
  • Identifying preferences in customers and tactics on how to flex style in emails, telephone and face to face communication
  • Forum theatre scene
  • Bespoke skills practice