In a recent article we discussed that Waitrose had come top of a survey performed by consumer based organisation Which? as favourite high street shop. So who didn’t fare so well in the survey and why according to Which?

Well, electrical retailer Curry’s were near the bottom, as were PC World and Vodafone. The report also commented:

“Once again, JJB Sports and JD Sports claim the dubious honour of being the bottom two and, like poor performers in other sectors, staff are a key letdown – both score a dismal one star for environment, staff and a mediocre two stars for product,”

JJB has said that they are going to review the report. One would hope that they will invest in some management training courses, and invest in the personal development and learning of their store staff, as well as more senior positions.

Some consumers sympathised with the bottom performing stores, blaming the need to employ very young staff allegedly at minimum wage. However, there are many companies that employ young staff on low wages, yet still have processes to provide them with career development and new learning and skills options. Perhaps that’s why they continue to perform well?