There are many ways for a company to ensure its name is in front of potential customers. Many of the following suggestions should be accompanied by soft skills training or personal development training of the relevant staff to ensure that the value from these activities is maximised. By enhancing sales training, the business can potentially become a booming business.

Sponsorship can be very effective. The first thing to do, if you haven’t already done it, is to profile your customers. By building up a picture of their interests and spending habits, you can ensure that any sponsorship is carefully targeted. Whilst very large companies have reached a point where they can throw their net wide, most businesses need to be more circumspect. Barclays Bank has found the Premiership a great way of raising their profile and, similarly, Travelex has benefited from its sponsorship of the National Theatre.

The main thing is to ensure that whatever you sponsor, the publicity and visibility arising from it sees you achieving a positive public image with your potential or existing customers.

Demonstrations can be very effective, whether especially arranged or as part of a trade show.

Trade shows are a growth industry themselves. They certainly represent a great opportunity to form beneficial relationships with others in your industry. Some trade shows in other industries can also be worth attending. Maybe there is a market for your product to those newly married or people expecting their first baby for example.