If your company is new, or trying to launch a new product or service, it might be worth investing in your personal development by embarking on some management training courses specifically designed to help you reach your target market.

There are professional companies out there that can help you identify the demographics of your customer; physical characteristics such as age, gender, marital status, education and occupation. Also its worth looking at the psychographics; values, attitudes, principles, buying habits, opinions etc.

In addition to the above you can segment your market by considering the following two categories:

Customer Location – people in different places and locations have differing needs and buying tendencies. If you can discover what these needs and tendencies are, your marketing and distribution strategy could therefore be tailored to best meet their purchasing requirements.

Product/Service Benefits – If you know well what your product or service benefits, you can use market research and data analysis to find out which people typically look for the benefits you offer. If you can match your key benefit to the type of customer that values it highly, you can focus your marketing strategy to reach that group.

It’s all about clearly knowing what you have to offer, how it differentiates itself from the competition (unique selling point) and then being able to undertake research, time and effort to get a much clearer a picture of exactly who you need to pitch to.