Virtually every business has a website, but many companies have not moved to the next stage and ensured they use the full power of the internet to effectively market their business.

Cloud marketing is an increasingly popular idea. Essentially it means that all marketing material such as product information, special promotions and publicity materials can all be stored online and made available to salesmen and other sales channels anywhere in the world. You can also include sales training materials. This can be a very cost effective way of printing publicity materials, as only what is required can be printed off, and you are not left with boxes of unused materials when there are changes to the offering.

This should also be taken as an opportunity to ensure all marketing materials are the best available. Make sure you use everything you have. For example, even if certain things don’t fit into the current materials make sure they are included on the website; you can never have too many quotes from happy customers.

Email campaigns are a very cost effective way of staying in touch with leads and existing customers. A well produced newsletter rather than a generic pitch always works best. This gives you the opportunity to personalise the business by including some personal details about your staff.