Archive for February, 2009

First impressions count

Monday, February 23rd, 2009

A good reception area not only serves as an excellent introduction to your company but can also become the business hub. Equally, an untidy or disorganised area can give out a very negative impression.

Don’t just throw some pieces of furniture into the space nearest the front entrance. Instead, think about what impression you are looking to give. For example are you a traditional company whose customer base tends to be older? Maybe you should be thinking mahogany and leather sofas? Equally, if you’re in the creative arts, feel free to have the espresso machine and computers on display.

Make sure that customers will feel comfortable upon entering your reception. Even the position of the main desk can help with this. Have one with an obvious front that faces your customers as they come in. They shouldn’t feel that they might be standing in the wrong place.

There are also a few extras which are not always considered. Consider the decor as you would in your own home. Maybe a lamp would provide a nice focus in the seating area. Equally a stable coat rack can be a nice touch as is making sure the literature in reception includes company brochures.

False economies on sales training

Monday, February 23rd, 2009

It used to be that large corporations would think nothing of putting new sales recruits through a 12 month training course. Today sales professionals consider it a luxury if they get a two week induction. The problem sales directors have is that for all the talk of personal development and the importance of training, they are expected to achieve better results with salespeople who are expected to be out there selling as soon as possible.

There is also the question of ongoing training for sales professionals. The market is constantly changing and, at the very least, sales people need the opportunity to discuss the latest or most common objections which are arising and what seem to be the most effective way of dealing with them.

There is also the need to re-energise staff by ensuring that they are fully motivated and not falling into bad habits which may be causing problems for their colleagues in other departments such as accounts.

As always, the key lies in training creatively. Even where a sales team is spread over a large area, teleconferencing means that it is possible to have weekly meetings. Sales directors should constantly reenergise themselves so that they can set the lead for the meeting. There is nothing more infectious than enthusiasm.

Successful Delegation

Sunday, February 22nd, 2009

Delegation is an essential skill for any manager. It helps with team building and the personal development of their staff. However, it is not just a case of offloading your work onto junior staff. Here are some guidelines for helping you get delegation right.

Firstly, define the task and select the individual or team to whom the work is to be delegated. Consider what people are going to get out of it as well as the benefits to yourself.

Assess the ability of the people doing the work. In particular, do they require any specific training to support them, such as sales or management training?

Communicate clearly what needs doing, when it needs doing and, if appropriate, how. Explain how the work fits into the larger picture of the business as a whole.

Discuss and agree exactly what is required to ensure the job is done. Consider people, equipment, materials, location and whether a specific budget is required.

Agree how the work is to be reviewed. When will progress meetings take place and how will progress be measured?

Finally, it is essential that the task is reviewed once it is finished. Were the aims achieved? Ensure that people are given support and constructive criticism if there is a failure. Equally, ensure that the credit for success is also delegated.

Actors in Management Training

Saturday, February 21st, 2009

Experiential training is gaining in popularity. It is particularly useful in, but not limited to, areas such as sales, management, creativity, communication skills and personal development. At its heart, experiential training means immersing the trainees in realistic simulations so they can experiment with their behaviours and techniques in a safe environment. Delegates will often say that they cannot believe in the simulations, but experience shows that they are normally treating them as completely real within seconds of starting.

One type of experiential training is role playing where, for example, a manager might have the job of discussing with a member of their team their performance. Most people find it difficult to act naturally in these situations. This is something that actors are specifically trained to do. In fact, they can be briefed to simulate specific problems that that manager may have to deal with. Furthermore, actors do not have an agenda relating to the employer. Instead they can focus on making the role play as realistic as possible.

Watching how colleagues perform in these scenarios can also be helpful and increase the speed at which staff learn.

A role play between may take place between a number of actors, with the trainees directing the actors and making suggestions as to how to behave. The results of that behaviour can then be seen.

Creativity

Saturday, February 21st, 2009

One of the keys to any management training and employee personal development is to show people ways in which to approach their work with creativity. Everyone has untapped abilities. All that is required is to give them the confidence to tap into that resource and, sometimes, to give things a little nudge. Here are some suggestions for accessing creativity.

Ask your staff to improve one aspect of their job each day. They should focus on those areas over which they have control.

Encourage weekly lunchtime meetings of employees where they can discuss ideas they have tried, books they have read on creativity and maybe listen to visiting speakers.

Have a ‘Stupid Idea’ week. The idea of the competition is to come up with stupid ideas. Those ideas can be posted on a notice board and awards given to the very worst ideas. This is fun and encourages a sense of camaraderie amongst the staff. You will also find that the stupid ideas encourage good ones.

When discussing ideas at a meeting make sure people don’t respond to new ideas by saying ‘Yes, but…’ Instead, they should say ‘Yes, and…’ This will help to change a negative mind set to a positive one.

Finally, reward good ideas and positively reinforce a creative culture.

Basics of Sales Training

Friday, February 20th, 2009

Many staff whose responsibility has been extended into a sales role may want to consider a structured sales training course. It is worth remembering certain essentials which should be included in the curriculum.

It should go without saying, that an understanding of the basic mechanics of a sales pitch needs to be taught. Recognising objections and knowing how to overcome them is a necessity. Also, knowing when to kill a sales lead can save wasted time and energy as sometimes the customer is not in a position to purchase, no matter how persuasive the presentation.

Salespeople, whether selling face to face or via the telephone not only need to be able to negotiate but to recognise when it is time to negotiate. In addition, they need to know what parameters they can operate within without the need for referring the matter to a manager.

When selling in person, sales staff should have a clear understanding of body language. This is not purely so that they can read the customer, but also so they can give out the correct signals.

In the case of telephone sales, the ability to read intonation and pauses in the conversation is even more important in the absence of visual cues. Equally, the ability to speak clearly, enthusiastically and with variation in tone and pace is essential.

Dealing with Bad Management

Friday, February 20th, 2009

Bad management is one of those things that you might not always be able to describe, but you know it as soon as you see it. It’s very easy to fix you might say. After all, it just needs the manager involved to undergo some soft skills training. However, there are many barriers which prevent the requirement for management training being recognised.

First of all, if you are unlucky enough to have a bad manager, how do you tell them? Maybe, you don’t tell them but speak to your human resources manager instead. Either of these courses of action will generally be considered professional suicide. This is especially so when you consider that the symptoms of bad management often involve a refusal, or the inability to listen to others.

The manager, unfortunately, has to consider company politics. If they recognise that they need training, they may see this as an admission that they aren’t coping. It may well be that their manager would consider this in a negative light. Alternatively, the manager may be so confident in their abilities that it doesn’t even cross their mind that they could benefit from training.

Those companies who continue to thrive and grow, even in the current economic climate, do so because they have engendered a culture of learning and continuous performance improvement. Bad management in these companies is a thing of the past, as key individuals recognise the benefit of professional and personal development.

Management without People Skills

Thursday, February 19th, 2009

If you are looking for a doctor, you would assume they have the relevant medical training. If you need a lawyer, legal training would be a requisite. Even a burger flipper will have an NVQ in food hygiene, or possibly a degree from McDonalds University. Despite this, managers seem quite confident in their positions and abilities, even though they may never have had management training.

Some managers will point proudly to the MBA framed and hanging on their office wall. However according to some leading management thinkers the MBA is not a panacea, and may not suitably equip managers with the people skills that are a necessity to be an effective manager.

Some will claim that good management is just common sense. However, whilst there are very rare individuals who combine charisma with team building skills and a natural ability to motivate their staff, these people are the exception rather than the rule.

No manager sets out to be bad but poor management is one of the most debilitating things within a company. Management training is not a luxury, it is a necessity. Regular appraisals and 360 degree feedback, where staff report on their seniors as well as juniors are helpful tools in ensuring that poor management is spotted and the necessary training undertaken.

New Business Sales – First Contact

Thursday, February 19th, 2009

It’s never been a more important time for your company’s sales team to increase their enquiry to sales conversion ratio. Whether you’re an experienced sales person, or someone who has just completed their sales training course, it helps to remember the basics when it comes to preparing to meet with your prospective client for the first time.

Background - Point of Contact
Make sure you find out if the person you are meeting with is the decision maker, and find out where they fit within the hierarchy of their organisation. It’s also useful to discover how they came to find you, and what made them contact you. If they are the main point of contact for you, you really need to invest in your relationship with them.

Background - Their Business
Consider doing some background research into their organisation and their industry. If you can understand their key products and services, as well as how they operate in the marketplace, you can better tailor your products benefits. Decide on what questions you want answered, for example who are their main competitors? What challenges are they facing? How might the current economic climate be affecting them?

The Meeting
The most effective sales people use the first appointment as an opportunity to gather as much information as possible; taking the time to understand their wants, and most importantly to build rapport. Much better to use the first meeting as a time to ask open questions; finding out as much as possible rather than rushing in with a proposition that might not be tailored to suit their needs.

Changing Behaviours

Wednesday, February 18th, 2009

When choosing a management training provider, it is vital to understand what sort of training they will provide. Does it consist of sitting at desks watching PowerPoint presentations? When the training company says they provide interactive training, does that mean that every half hour or so they break off from the presentation and ask the delegates a question?

In either of those cases, you should look for another company. The only effective way to change staff behaviour is to actually work with what staff actually says and what they do. This can, of course be done in a number of ways. For example role plays with fellow members of staff can have some value but role plays are far more effective with properly briefed professional actors.

Many companies are reluctant to change trainers even when they suspect that their current provider is not ideal. This is because they perceive that supplier as having lots of background information about the way in which not only their company works, but the way the industry in which they operate works. In fact, this information is not as relevant as the personal skills which are applicable to all businesses and industries. The most important thing is to get staff actively involved in their training.