Archive for January, 2009

Cold Calling Tips

Tuesday, January 27th, 2009

Many sales people enrol on sales training courses to improve their telephone cold calling skills. Some frankly dislike it with a passion, and some have a natural ability to perform well in this function.

Of course, with the technological advantages offered by internet and email marketing, there’s more scope than ever to attract and encourage clients that is not altogether ‘cold’. However, cold calling remains a valuable and effective sales technique, and there are few things that you can encourage to increase its positive results:

State of Mind
Experienced cold callers spend time putting themselves in a positive state of mind, visualising and anticipating the client’s needs and objections, and believing they can positively use a variety of means to achieve their desired outcome.

Outcome
It’s important to have a set of desired outcomes to reach for – for example an appointment.

Timing
Keep the conversation brief and focused, about 90 seconds is a good target to aspire to.

Scripting
It often helps to bullet point or script the key points you wish to make, but don’t falling into the trap of sounding as if you’re reading a script – it should be a guide only.

Flexibility
Be prepared to veer off script – the best way to get your desired outcome is to gain rapport with the client, and everyone is different.

Courage
Don’t be disheartened by knock backs – treat every call with a positive fresh energy. Your vocal tones will betray your true feelings.

Training
Get some training and support from experienced colleagues, and even structured sales training courses.

Performance and Remuneration

Monday, January 26th, 2009

Despite advances in technology and business culture, methods of paying staff for their performance remain fairly traditional, particularly in the sales field. However, as any management training course will tell you, there are many performance boosting factors that can be taken into consideration outside of a direct salary package.

If you are thinking of taking on more staff to sell your products or services, it’s worth thinking about the best structure to compensate them. The method in which you choose to financially reward them will have a direct effect on the behaviour and work practices.

Bonus Schemes
Be careful with these, as if the individual’s bonus is linked to general geographical performance of a company, they may see a direct link in terms of their effort or behaviour – they may perceive their circle of influence to be small. Also, as the bonus period draws near, the current results (being poor or good) may affect their final performance in going ‘that extra mile’.

Commission Schemes
This is a tried and tested method. However, heavily weighted commission schemes may increase the aggressive or competitive behaviour of your staff. ‘Good’ you might say, but does this suit your team work ethic in your company, and does it overall benefit or affect your customer?

Some companies find that a compensation scheme designed to encourage teamwork and overall competency and performance, not just in vale of orders taken, has a greater long term impact on the profitability, growth and stability of their company.

T-Mobile uses texting service for customer feedback

Sunday, January 25th, 2009

International mobile phone giant, T-Mobile, has started making use of its own services as a unique method of gaining feedback from its customers. By using their own text-based short message service (SMS), T-Mobile can contact customers after any sales call, technical interaction or even retail visit to poll them on the level of service they received.

Using customer feedback correctly can be one of the best ways of improving a company’s staff. This method used by T-Mobile is not only innovative, but also means that target improvements can be made based on the information returned by customers. For example, if customers regularly respond negatively after sales calls, the company can consider enhancing their sales training routine.

T-Mobile has managed to make this feedback system work using a service called the Fizzback Engagement Platform. The service is capable of returning real-time results, so overall performance can easily be monitored at all times. It can also filter results out by their associated department, so the company can determine which areas may need further personal development. The filtered results can automatically be forwarded to different to suitable destinations in order to ascertain the maximum benefit from the feedback.

Having some form of customer feedback service combined with professional training courses is important to any organisations success.

Just give up

Saturday, January 24th, 2009

It is now official - Britain has recorded a sixth consecutive month of economy shrinkage, and we can now call it a recession. Every news programme, every newspaper and many people’s conversations focus on the subject of the economic downturn.

If everyone is nervous and pessimistic, what can you as a manager or employee do to help to secure your job or your company?

The answer is simple; you should just give up.

Give up blaming.
It’s time to stop blaming the state of the economy for your woes. Step back and take a fresh look at what you and your company are trying to achieve.

Give up thinking.
Stop thinking and make decisions instead. From your decision take action. We are measured by what we do, not by what we think.

Give up ‘making do’.
No longer should you accept the ‘good enough’ attitude to every aspect of your job, and especially the product service mix that you offer your customers. Be the very best.

Give up tradition.
You have an opportunity every day to make incredible changes to the way you work, the way you manage your team, and the way you provide your product or service to your customer. ‘That’s the way it has always been done’ is no longer relevant.

Whether you are a director, manager or employee; learning to give up could be the best move for your personal development that you have made in a long time.

New & Old Sales Skills

Friday, January 23rd, 2009

Internet and e-mail marketing should now be a critical part of any businesses sales function. Any company that does not have a visible and more importantly interactive online presence lags behind its competitors. On-line sales and marketing is also a very cost efficient way of finding new business, but there is a lot more to it than just having a website.

However, there is also a need to incorporate good old fashioned sales techniques. Part of the problem with the internet revolution is that the consumer is extremely free to float in and out of your company’s radar, without any real sales contact.

If you can design your online campaign to encourage customers to stay in touch and supply personal information, such as their telephone number you’re in a much stronger position to get the business.

There is a still a need for the personal touch, and an interaction between people, and if the customer has visited half a dozen sites, but yours is the one they gave their contact details to, if you follow them up in a timely fashion, you’re much more likely to win their business.

So if your company is hot on its use of technology, but not closing enough sales, then consider sending key staff on sales training courses, to learn how to integrate your online marketing strategy with telephone and face to face sales.

Management Communication Skills

Friday, January 23rd, 2009

Many organisations are littered with well skilled and experienced people are the top of their game who at some point get promoted into a management role in the hope that they will be able to replicate or clone their successes.

However, being good at what you’ve always done, doesn’t mean new managers (and quite a lot of old ones actually!) are well equipped to handle their staff, and get the best out of them. A manager needs to rely on his or her team for great performance, and as the captain of the team, he or she needs to take the responsibility for guiding them.

A very important part of people management is communication and listening skills.
Here are some tips to help you improve yourself, and perhaps become aware of your weaknesses:

Frame of Mind
You’ve got to be prepared to listen, and be open at all times ready to absorb information. If you have made up your mind after listening to the first three words of what a valued employee has to say, you’re not in the best starting position to make a truly wise decision

Body Language
This accounts for over a third of our overall communication and is something many are not even conscious of. Get out from the behind the desk, face your speaker (not absolutely head on, it’s not a Mexican stand off) and unfold those arms.

Constructiveness
When you have had a fruitful two way discussion, agree with your member of staff the best course of action, don’t bark orders and be totally prescriptive - give them a sense of ownership and control of the task, and give them some credit for the ability to intelligently input into the solution.

If some of this sounds alien to you, or you’re regularly feeling like you are lumbered with a team that are ‘not pulling their weight’, you might want to take a look in the mirror. Better still, invest in your own personal development and enrol on a management training course, where you can take your management and communication skills to a new level.

Don’t drop the ball

Thursday, January 22nd, 2009

No doubt if you’re a middle manager in a small to medium organisation, things are a little stressful for you right now. The pressure may be piling up, and you’re probably trying to focus on the next set of performance figures. Worst of all you might be in the in the situation where you have less resources than you used to have around you, including staff to delegate to.

This is when you’re management training course skills kick in. You should be able to take a step back and take a holistic view of what’s going; don’t fall into the evil trap of day to day fire-fighting. Check with yourself that you have sent some SMART (Specific, Measurable, Achievable, Realistic, Timed) goals for the coming weeks and months.

Also, don’t forget to keep encouraging, motivating and developing your staff, you need them more than ever, and together you can pool your resources to cone out the other side of this financial crisis fighting fit.

Ensure that your holistic approach and staff support are all geared toward the customer. Take greater steps than ever before to give them the best product/service mix. It’s much cheaper to retain and get more business out of an existing client than it is to go on the hunt for a new one.

Don’t drop the ball, and don’t panic.

Delegation is the Key

Thursday, January 22nd, 2009

In the face of the economic downturn businesses are having to cut costs left right and centre. Many are looking at their staff costs, which typically represent a higher proportion of overheads, and are encouraging redundancies and retirement, or worse, letting people go.

The result of this downsizing is that managers are left with more on their plate than ever before. That’s why it’s critical that managers utilise their ability to delegate. However, as anyone who has undertaken a management training course will tell you, delegation isn’t just a question off offloading tasks blindly.

To delegate effectively and efficiently, you need to invest in the personal development of your team and its individuals. You need to adopt a coaching role, and ensure that they have the resources, skills and support to carry out the task to your high standards.

Most important of all, you need to delegate both the responsibility and the authority to carry the function you require. Make sure their hands aren’t tied, and they are able to make important decisions on their own.

Don’t expect them to get it right first time, especially if it’s a new element to their job function. But if you spend a little extra time helping them learn and improve, that extra effort on your part in the beginning will pay dividends in the future.

Customer Service Savings

Wednesday, January 21st, 2009

Everybody knows that customer service is king and that’s why UK companies invest vast amounts of time and money into the customer service training and personal development of their staff.

It’s a lot cheaper to spend a little money to make sure you keep your existing customers happy, than it is to have to find new ones after losing some from poor services.

However, in this current economic climate some companies are being forced to cut back on customer service staff to save money. Alternatively, other industries that are still managing to grow are trying to avoid recruiting new staff to cope with customer service demands.

Both situations are dangerous, as managers are trying to juggle budgets whilst retaining good business. There are few things you can do to cut down on your customer service man hours, and/or improve your customer service.

Offer call backs
During peak periods, instead of keeping your customer queuing on the line, make sure there call is answered, a brief note taken of the nature of the enquiry, and agree a call back during a specified time period.

Analysis
Analyse typical customer questions and queries and publish them electronically, to give the client an opportunity to seek a solution without having to call your staff.

Tutorials
Depending on the nature of your business you may be able to publish written or video tutorials on the internet to help your clients find a D.I.Y. solution.

Cross Train
Train other people in your organisation (whose typical function is other than customer service), so they can help out with phone support in peak periods.

Customer Service Shift

Tuesday, January 20th, 2009

There seems to be a silver lining for the consumer in regard to the current economic UK downturn. According to the Institute of Customer Service, who recently carried out a large scale survey, customer service seems to be improving - perhaps due to the economic downturn.

As consumers are increasing their search for better value for money, they are becoming more discerning and less tolerant of poor customer service values from companies. In turn, many companies are realising that if they are going to try and retain customers and market share they need to sharpen up on their quality of customer service.

It’s important for your company to take the time to review your customer service policies and procedures. If possible, a root and branch analysis should take place covering everything from client satisfaction surveys, assessing your telephone call answer efficiency and effectiveness, and reviewing the personal development and training needs of your customer service staff.

Cranfield Business School’s Graham Clark, comments in relation to the ICS survey:

“In any economic climate, organisations that succeed are built on sound management principles. The latest [survey] provides compelling evidence for continuing investment in service excellence - it should convince managers to concentrate on service development rather than take knee-jerk decisions to concentrate on cutting costs.”