Archive for November, 2008

Stage Three of Learning – Conscious Competence

Monday, November 17th, 2008

We have been discussing in previous articles the Four Key Stages of Learning in the relation to the conscious and unconscious mind. It is a methodology or philosophy used by millions of professional sports people worldwide, but is equally applicable to the manager looking to improve their personal development by undertaking a management training course.

To stick with the previously discussed analogy of riding a bike (or driving a car) for the first time, you have struggled to gain familiarity with the mechanics and operations of travelling in or on your new machine. You were in stage two of learning, Conscious Incompetence, and as such you played it safe, navigating the back roads or open fields, where you could avoid being a danger to yourself or others.

Key Stage Three – Conscious Competence

You have become more confident and proficient, and have progressed to having your stabilisers removed. Congratulations, you have reached the stage of Conscious Competence. You have learnt the basic skill, you know you can do it, but it takes a good deal of concentration, and you have yet to master it. This is the time when you need to practice, practice, and practice. And then practice some more.

Steps to a establishing a new concept – Part 5

Sunday, November 16th, 2008

If you’ve given a lot of thought to the issues raised in previous articles on establishing a new concept, then you’re off to a good start. However, it’s the tendency of the entrepreneur or maverick innovative manager to try and come up with all the answers themselves.

Management training courses often preach the ‘modelling’ rule of modern business – promoting how can you learn directly or indirectly from other individuals or companies to emulate (and improve upon!) their achievements.

When you’ve exhaustively put together and refined your new concept for a product or service, you’re in the ideal position to take things into the next phase – that of conducting a feasibility study.

A good feasibility study will help avoid wasted time and money invested in your new concept, by helping you consider its viability, and identify any weaknesses in your model. You will therefore be able to assess dangerous factors such as uncertainty and risk, and will be in a much stronger position to hit the ground running.

The way in which a god feasibility study does this, is by forcing you to be constructively critical. Again, seek help with this, and preferably liaise with complementary professionals.

A common error in the process of feasibility study is to only look for the answers that you seek - its time for some real objectivity to come into force.

Stage Two of Learning – Conscious Incompetence

Sunday, November 16th, 2008

In previous articles, we have begun to explore the value of understanding of how the conscious and unconscious mind operates in relation to your personal development and learning.

As you read this article, your unconscious mind may be busy dealing with background noises (which you may only now be consciously aware of!) lighting conditions, digestion, or scratching an itchy ankle. When something is not within the scope of our present moment awareness, it’s an unconscious process. In fact, the vast majority of our behaviour derives from the influence of our subconscious, based on our experience, values, conditioning, etc.

We’ve looked at stage one of learning, that of unconscious incompetence. Now let’s turn our attention to the next level:

Key Stage Two – Conscious Incompetence

Think of when you started to learn to ride a bike as a child. You didn’t really understand the relationship between the pedals and the chain, the chain and the wheels etc. You had to get to grips with steering, pedalling, braking and watching for obstacles so some kind soul made life a little easier for you with some stabilizers, to leave mastering balance until later.

You were discovering your limits and challenges in riding this bike (or driving a car for the first few lessons). This is the stage when you have to concentrate hard on all the different activities. In short, this is your stage of Conscious Incompetence and this is the stage at which you learn the most.

Steps to a establishing a new concept – Part 4

Saturday, November 15th, 2008

So you have a fantastic idea for a new product or service that will take your company into a new phase of prosperity, or secure your financial future. As an entrepreneur, how do you put it all together? That’s the question we’ve been answering in our series of articles on establishing a new concept.

Some may take time out to undergo some business, marketing or management training courses, to give them the knowledge to transform their new idea or concept into a real opportunity for development.

To re-cap we’ve identified the following necessary steps:

- The product or service must be clearly defined
- The customer and the benefits to the customer must be clearly defined
- The need to identify the appropriate channels for distribution

The fourth and final step is – Putting it all together.

This is the moment were you collate, analyse, filter and condense all your information to have a crystal clear idea of your new product or service concept. Test yourself; if you’re pitching your idea to the most potentially influential person in the world, can you cover all the first three areas in the time it takes to travel an escalator together?

Stage One of Learning – Unconscious Incompetence

Saturday, November 15th, 2008

We have often heard it said that the human mind is more complex and powerful than even the most advanced computers. However, studies such as those carried out by George Miller (cognitive psychologist and author of The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information) tells us that our conscious mind is capable of dealing with only a small number of chunks of information at a time.

It is the unconscious mind then, that holds the key and the ability to deals with life’s vast array of challenges, intricacies and complexities. It’s this basic relationship between the conscious and unconscious that forms the foundation of learning. From this we can stipulate the Four Key Stages of Learning (see previous article of the same title).

Whether you are looking to get the most out of your sales training, soft skills development, or just looking to improve your own personal development, it is very useful to understand each of the four principles.

Key Stage 1 – Unconscious Incompetence

You don’t know how to do something. In fact, not only that, but you don’t know that you don’t know! Never having performed brain surgery, or piloted an aircraft – you have no real clue as to what it is like.

Steps to a establishing a new concept – Part 3

Friday, November 14th, 2008

This is the third in a series of articles on the subject (see ‘Steps to a establishing a new concept – Parts 1 & 2’). We’ve already looked at the need to have the product or service must be clearly defined, and we’ve considered the importance that the customer and the benefits to the customer must be clearly defined.

Now let’s turn our attention to the following:

The need to identify the appropriate channels for distribution

The distribution channel is critical in developing your concept for a new product or service. This will have a huge effect on the probability of achieving your goals in short, medium and long term. There are typically two ways to distribute your new product or service:

Indirect Channel

This will be through a retailer or distributor, who will ultimately be responsible for unit sales to the end user. As such, the decision as to which retailer or distributor to use is an important one; inexperienced entrepreneurs will not be analytical or constructively critical enough in their choice, such is their keenness to ‘get the product out there’. Your profit margins will be adjusted so that the distributor or retailer can make earn their crust, but they may enable you to reach a far bigger market in terms of volume sales.

Direct Channel

You may choose provide and market a product service directly to your customers or the end user, typically via the internet, or a face to face approach. It will give you the potential for higher margins, but you will have to invest more time and energy in selling the new concept (e.g. sales training and resources), and may have a lower volume of sales compared to a large and effective distributor.

The Four Key Stages of Learning – an Introduction

Friday, November 14th, 2008

In a previous article (see Learning and Consciousness – a quick overview) we explored how the work of cognitive psychologist George Miller has shaped education in highlighting the way that the conscious and unconscious mind affects out ability and effectiveness to learn.

Having even a simple awareness of these processes can greatly improve your personal development in terms of new learning. Whether it’s in the field of management training, sales training, practising golf swings or even learning to drive a car, knowledge of the four key stages of learning will help.

The relationship between the conscious and unconscious mind in relation to learning, is one of the key principles in the practice of Neuro-Linguistic Programming (NLP), which will be focus the focus of several articles in the next few weeks.

To get back to learning, studies indicate that we consciously assimilate small chunks of information, which we gradually piece together over time. This information transforms our behaviour, which changes and grows as we add more and more pieces of information to the puzzle. Eventually, a plethora of information is transformed into a behavioural pattern that becomes both unconscious and habitual.

Thus, we can summarise Four Key Stages of Learning:

1 Unconscious Incompetence
2 Conscious Incompetence
3 Conscious Competence
4 Unconscious Competence

Steps to a establishing a new concept – Part 2

Thursday, November 13th, 2008

As we discussed in a previous article (See Steps to a establishing a new concept – Part 1), many business hungry entrepreneurs are not afraid to invest in their personal development to bring them success.

They may have a marvellous product or idea in principle but lack the skills and knowledge to bring it to market. There are a plethora of support mechanisms and organisation out there to assist them, without needing to apply to enter the ‘Dragon’s Den’.

We’ve already looked at the first step (The product or service must be clearly defined), now we should consider the following:

The customer and the benefits to the customer must be clearly defined.

This is not as straightforward as it first may seem. Sometimes a keen entrepreneur will just think their products will appeal to a very broad market, and fail to be specific about their customer base.

Others may consider the end user of their product or service to be their customer, and often this isn’t the case. Unless you’re going to market directly to the consumer (e.g. via the Internet), you need to look at how you’re going to appeal to the company that is going to pay your invoices. Know what the benefits are to them, not just the person who will end up using your new product or service.

Learning and Consciousness – a quick overview

Thursday, November 13th, 2008

Leading organisations are concerned with the ongoing personal development of their staff. As such, much investment is made in the internal and/or external training of employees, covering a vast array of topics and themes from customer service and sales training to administrative skills and debt collection.

What underlies any types of new staff development, and transcends all topics is the structure of learning in relation to the conscious and unconscious mind in the learner. Whether you outsource your training requirements, or whether you choose to train within, having an understanding of the psychological steps of learning will help you achieve your desired outcomes.

In 1956, the American cognitive psychologist George Miller wrote a paper; The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information.

From his work, we can learn that our conscious mind has a very limited capacity to actively handle amounts of concurrent information – typically about seven different variables at a time. However, we inherently have a huge capacity to absorb, respond and respond to information that surrounds us. This multitude of information of handled by our unconscious mind.

Educators and educational psychologists understand the inter-relationship between the conscious and unconscious mind, and are able to use this knowledge to improve the learning and development capacity of an individual.

5 Beliefs for Leadership Success

Wednesday, November 12th, 2008

Many people invest in management training to learn and discover more efficient and effective methods to solve their direct day to day issues. However many discover that the true fundamentals to achieve success are based on their own individual personal development in attaining a set of underlying beliefs.

Concentrate on being innovative and opportunistic

Focus on discovering all the opportunities available to you; new ways of operating your business, new strategies for marketing, and of course improving your overall products and services.

Don’t be afraid to fail

Thomas Edison was one of the great examples of this philosophy. After ten thousand failed attempts at making his light bulb he said something like

“I have not failed. I have just found 10,000 ways that won’t work”

If you don’t fail, you’re not taking enough risks, and every failure is an opportunity for learning and discovery.

Know that you’re in control of your own destiny

Accept responsibility for your actions, and look to no-one else to provide the excuse. By having personal responsibility, and relishing it, you have the freedom and power to dictate your own destiny.

See it through

Have the tenacity and self drive to see things through to end. Focus on your pro-activity and never give in. There is no failure, only learning and discovery.