Anyone who has ever been on soft skills training will tell you that this particular area of work is not rocket science. After all the type of things you learn are simply things you do in everyday life. For example, if you are involved in any sort of discussion, whether with someone outside or within the business, the two things you will be doing primarily are talking and listening. These are things you’ve been doing since the cradle so how hard can they be?
In the case of the listening, the answer is that it can be surprisingly difficult. There are all sorts of things which can stop you taking in what the other person is saying. For example, in a sales situation, you may be so intent on making your pitch that you do not listen properly to the prospective customer and end up railroading them into a sale, or losing them all together. In fact, you should not only listen to what they say, but question it to make sure you understand them completely.
It is not enough to listen. You must also demonstrate to the other party that you are listening. This can be done by occasional confirmation noises.