Gone are the days when simple advertising in the local publication, national press or even television was enough to build customer loyalty. We live in an information age where the internet has revolutionised the way we reach the marketplace.

The internet and the way it’s used for marketing is constantly evolving. When the World Wide Web was just becoming popular, having a website akin to a company brochure was useful. It’s not any more. Content is not enough. You need to work harder to compete against the plethora of pages that are just a click away.

Marketing and sales training courses recognise these challenges and opportunities and devote an increasing amount of time to advising you how to build a better presence for your company online.

Out of every hundred pence spent by Mr or Mrs Consumer on retail products, seventeen pence is spent online. Analysts predict this percentage is going to rise dramatically. Indeed, studies suggest that by 2010, £72bn will be spent by consumers shopping online.

It doesn’t matter if your company doesn’t sell directly on their website. What is important to understand is that technology and the growth of high speed broadband in the home and office is giving you more marketing opportunities than you could ever have imagined possible even a few years ago.

Are you maximising your online potential?